SOCIAL MEDIA POLICYIntroduction
In this constantly changing media landscape, Vermont ETV, Inc has evolved into a multi-platform content provider. As such, the organization is taking advantage of emerging technologies and platforms on the Web such as social media, both on and off our official website.
Vermont ETV, Inc understands and believes in the value of social media and is supportive of the designated employees to create more interaction points between Vermont ETV, Inc and our audience. This type of interaction is continually changing the way employees work and engage with each other, our member stations and our audience.
When Vermont ETV, Inc wishes to communicate publicly as a company, it has well-established means to do so. Only those officially designated by the organization’s senior management have authorization to speak on behalf of the company.
In addition, Vermont ETV, Inc continues to explore ways to enhance and leverage online discourse and interaction in a way that enhances our programming and the value we deliver to our audience.
Vermont ETV, Inc recognizes that employees are currently participating in social media activities such as blogging, commenting on message boards or live chats, participating in social networks like Facebook or LinkedIn, or being active on platforms such as Twitter and Pinterest. The organization supports and encourages its employees to engage and participate in this evolving sphere of exchange and interaction. However, Vermont ETV, Inc asks all employees to exercise sound judgment to prevent online social media sites from becoming a distraction to work.
Vermont ETV, Inc also expects its employees to be responsible in their interactions in social media and similar forums. There are situations where the social media activities of employees and others associated with Vermont ETV, Inc can have an impact on the organization’s brand and reputation, or could lead to potential legal liability for Vermont ETV, Inc. As a result, the following Policy was created to guide and protect Vermont ETV, Inc and its employees as they interact in social media.
Vermont ETV, Inc requires all employees to read and comply with this Policy.
For All Employees
The following policy statements set out the responsibilities of all Vermont ETV, Inc employees when participating in any social media forum or platform.
Everyone is personally responsible for any content they post on blogs, chats, social networks, forums and other user-generated content sites. Remember that whatever you publish is public and will remain public (and searchable) for a very long time.
Be aware of your association with Vermont ETV, Inc in online social networks. If you identify yourself as a Vermont ETV, Inc employee, you are obligated to ensure that your profile and content directly associated with you is consistent with how you wish to present yourself to colleagues and the public.
Share our Content!
Vermont ETV, Inc encourages employees to post information related to our activities and programs on social media platforms. This type of promotion is an extremely valuable method to encourage viewers to be engaged with Vermont ETV, Inc’s work.
Employees must recognize that they can always easily be associated with the Vermont ETV, Inc brand, even in their own personal capacity and when not discussing the organization. As a general rule, employees should consider the impact and/or appropriateness of their actions in regards to their consistency with Vermont ETV, Inc’s best interests. If you come across a discussion in a social media platform that is controversial in relation to Vermont ETV, Inc or its programming, it’s generally best to hold back or step away. However, if you engage in such a discussion, be sure to identify yourself as a Vermont ETV, Inc employee.
It is very important that you identify yourself whenever you discuss Vermont ETV, Inc or matters related to the organization. Be clear that you are speaking on behalf of yourself and not Vermont ETV, Inc.
If you publish content to a website outside of Vermont ETV, Inc that has something to do with subjects associated with the organization, use a disclaimer such as “The postings on this site are my own and don’t necessarily represent Vermont ETV, Inc’s positions, strategies or opinions.”
Always exercise good judgment and common sense. Refrain from posting or making comments that can be interpreted as slurs, personal insults, demeaning language or engaging in any conduct that would not be acceptable in Vermont ETV, Inc’s workplace. Employees should show proper consideration for others’ privacy and for topics that may be considered objectionable or inflammatory—such as politics or religion.
Always respect the legal rights of trademark, copyright and fair use laws. Make sure you have the right to something before you publish it and always give proper credit for other people’s work.
Protect Vermont ETV, Inc’s confidential and proprietary information. Vermont ETV, Inc employees are prohibited from posting or disseminating content regarding or related to Vermont ETV, Inc’s proprietary internal business or personnel matters and/or containing any internal Vermont ETV, Inc documents.
Official Vermont ETV, Inc Blogs and Social Media
(i.e., Facebook, Twitter, Blogs on the official website, etc.)
Vermont ETV, Inc believes that blogs and other forms of online discourse are important forms of communication and help to build relationships between the organization and our audiences. In order to maintain the quality and consistency of the Vermont ETV, Inc brand, any employee or contractor who communicates officially on behalf of Vermont ETV, Inc in any social media forum or platform or posts on any Vermont ETV, Inc-hosted blog should be sure to comply with the following:
1. Know and follow all statements in the “For All Employees” section above. If you’re a contractor posting on a Vermont ETV, Inc-hosted blog or social media forum/platform, the “For All Employees” section also applies to you. If you are a contractor posting outside of a Vermont ETV, Inc-hosted or sponsored site, take care to use good judgment and common sense in your other social media activities as your actions could reflect on Vermont ETV, Inc.
2. Be respectful of the audience and use common sense. Keep this rule of thumb in mind: If you wouldn’t put it on air or have it printed on the front page of a national newspaper, then don’t post it online.
3. Employees who post content on behalf of Vermont ETV, Inc as part of their job responsibilities must always identify themselves.
4. Anyone posting on Vermont ETV, Inc.org or any other Vermont ETV, Inc-hosted or official social media must always uphold the values and mission of Vermont ETV, Inc and should coordinate with his/her manager or assigned Vermont ETV, Inc supervisor regarding information that he/she posts on these sites.
5. Don’t pick fights, do be the first to correct your own mistakes, and don’t alter previous posts without indicating that you have done so.
6. Always add value. Provide information that is worthwhile. Vermont ETV, Inc’s brand is its most valuable asset. That brand is reflected by its people and by the content Vermont ETV, Inc provides, and whatever you publish will have an impact on the Vermont ETV, Inc brand.
Application of the Policy
This Policy applies to all Vermont ETV, Inc employees and contractors who post content on Vermont ETV, Inc-hosted sites and social media even when they are not acting officially on behalf of Vermont ETV, Inc. This Policy is intended to be consistent and read in conjunction with other Vermont ETV, Inc policies on similar subjects. Employees and contractors who violate this Policy may be subject to disciplinary action, up to and including termination.
Employees should direct questions regarding this Policy to the President and CEO of Vermont ETV, Inc.