Board of Directors
As of July 1, 2021, Vermont PBS and Vermont Public Radio unified the Board of Directors. To view the members, click here.
The Board of Directors holds the license for the non-profit corporations Vermont PBS and VPR. The board members meet regularly to guide overall operations. Board and committee meetings are open to the public. If you are interested in attending the next meeting or would like more information, please call 802-655-4800. View our meeting schedule.
As of July 1, 2021, VPR and Vermont PBS have unified and a new Leadership Team is in place. To contact any of our Leadership Team, please use the contact form at the bottom of this page. Thank you for your interest in VPR and Vermont PBS!
President and CEO of VPR and Vermont PBS
Scott Finn is the President and CEO of VPR and Vermont PBS. His goal is to help everyone find their place and tell their story through public media, and support our team to do the best work of their lives.
Scott leads Vermont’s largest media organization, with more than 100 employees, a statewide radio and TV network, and on-demand programs reaching more than 1 million people each month.
Along with the Vermont Public board, Scott helped merge VPR and Vermont PBS into one organization on July 1, 2021. The merger will help the new organization reach new audiences, while continuing the service our existing audience expects.
Scott joined VPR as CEO in May 2018, where he worked to expand VPR's impact and diversify its audience. In 2019, VPR won the National Edward R. Murrow Award for Overall Excellence in the small market category.
He is formerly the CEO and Executive Director of West Virginia Public Broadcasting, and news director at WVPB and WUSF Public Media in Tampa.
Before that, Scott was an award-winning reporter at the Charleston Gazette, a sixth grade teacher, and a community organizer in Big Ugly Creek, West Virginia (it’s actually a small, beautiful place.)
Chief Operations Officer
Steve Ferreira joined Vermont PBS as Chief Financial & Administration Officer in July 2018. Prior to joining Vermont PBS, Ferreira help leadership roles with Keurig Green Mountain and Ben & Jerry’s, and also worked in the CPA firms of Yoshida, Croyle & Sokolski and Fothergill, Segale & Valley. Throughout his 20 year career in Finance , Business Analytics, Demand Planning and Revenue Growth Management, Steve has established a reputation for building world-class teams and for aligning financial and business metrics to support business strategy and high-growth. Steve holds a BS in Business Administration with a concentration in Professional Accounting from University of Vermont. A Vermont native, Steve resides with his wife, Teresa, and their two children in Essex.
Senior Vice President of Marketing
Chrystie’s communications career has spanned 30 years and taken her from Manhattan to Montana, the Arizona desert to the Maryland seaside and the green mountains of Vermont. She’s honed her passion for authentic brands and their strong commitment to meaningful change as Director of Public E-Lations and company spokeswoman for ice cream icon Ben & Jerry’s, Director of Communications for environmental innovator Seventh Generation and Communications Chief for global yoga and mindfulness brand lululemon athletica. She’s managed the Creative, PR and Consumer teams and partnered with internal and external stakeholders to develop and execute meaningful brand initiatives and groundbreaking marketing campaigns. Through her work with these brands, she’s contributed to some of the defining change movements of the past quarter century, from curbing global climate change to protecting people from harmful toxins and creating conditions for mindfulness to flourish. Her best-day-ever professional moments include ice cream-fueled protests in our nation’s capital that landed at least two founders in jail, a “green carpet” photo op with the Lorax, and 15 minutes of fame in The Onion—but her finest hours are those spent hanging with her husband and four kids on the shores of Lake Champlain.
Senior Vice President of Content
Sarah Ashworth has been a news director, editor, producer and reporter at public radio stations around the country. She most recently worked as an editor at Minnesota Public Radio. Before that she was news director at New Hampshire Public Radio for five years. During that time NHPR won two national Edward R. Murrow awards for Overall Excellence. In 2019 VPR also won a national Edward R. Murrow award for Overall Excellence and in 2020 for Investigative Reporting. Sarah also previously worked at VPR as a producer and reporter for Vermont Edition, the station’s weekday news magazine. She also was a producer of the Diane Rehm Show at WAMU in Washington, D.C. Earlier in her career she served as an assistant professor of journalism at the University of Missouri-Columbia, where she helped launch the school’s public radio program and was news director of KBIA. Sarah is also a graduate of the Sulzberger program in Executive Media Leadership at Columbia University and a fellow in the CPB's Editorial Integrity and Leadership Initiative.
Senior Vice President of People and Culture
Fran Tobin, Vice President of People & Culture, joined Vermont Public Radio and Vermont PBS in March 2021. She brought two decades of experience in human resource management in the private, public, and education sectors, including executive level management, strategic program management, training, and employee development, and organizational development.
Senior Vice President of Technology
Joe has held senior technology positions in radio for talk and music stations, and in TV at The Weather Channel and Turner Broadcasting. Joe also worked for Vermont PBS and is the past chair of the PBS Technology Committee (ETAC). He was formerly the Atlanta section chair for the Audio Engineering Society (AES) and is also active in the Society of Motion Picture and Television Engineers (SMPTE). In addition, Joe is a Certified Professional Broadcast Engineer by The Society of Broadcast Engineers (SBE).
Senior Vice President of Development
Kinney joined VPR in February 2010. Kinney comes to VPR from SUNY Plattsburgh, where he served as Associate Vice President of Institutional Advancement and Executive Director of Marketing and Public Relations. Previously, he was Director of Saint Michael’s College Annual Fund and Advancement Services. Kinney holds a Bachelor’s degree in English and a Master’s degree in Education from Saint Michael’s College. He serves as a member of the Essex Town School District Board of Directors and resides in Essex with Mary Brodsky and their three children.
We are happy to hear from you! If you'd like to contact our Leadership Team, please use the form below.
We review each submission for prioritization and to block out spam and phish attempts. Please bear with us as we organize a response from the appropriate staff member. For urgent issues, please call 802-655-4800.