The Local Motive

The Consumer

Episode Guide »
Who is the local food consumer and what are the roadblocks to getting them to eat more local? While price is the most talked about obstacle, it's only the tip of the iceberg. People who buy local food today are making a values-based purchase paying more to eat something they feel is healthier, better tasting and better for the local economy. This episode looks at how consumers arrive at the decision to eat local, and how to shift the conversation away from price and toward the benefits of making that buying decision.
 

Duration: 30 minutes

Tuesday, June 27, 7 p.m. on Vermont PBS
Tuesday, July 11, 9:30 p.m. on Vermont PBS Plus

More...

  • Waste
  • The Consumer
  • Farm To Institution
  • Distribution
  • Processing
  • Production

See details at vermontpbs.org/localmotive


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